ST still best read newspaper: Nielsen Readership growth aided by ST.com, with rise in daily readers online of close to 45%. We combine in-depth health care information from Kantar Media’s MARS Consumer Healthcare Study with Nielsen Scarborough’s insights. Newspaper Readership is Impressive! Nielsen Scarborough has been measuring media, retail and lifestyle habits on a national and local level for more than 40 years. Fifty-seven percent of millennials read newspaper content in print or digital form in an average week. Posted in Healthcare Advertising, Healthcare Marketing and tagged alabama ad agency, Audit Bureau of Circulation, Healthcare Advertising, Healthcare Marketing, huntsville ad agency, Jimmy Warren, Lori Moore, Nancy Siniard, newspaper decline, newspaper readership trends, Nielsen, Scarborough, tuscaloosa ad agency on August 8, 2010 by Jimmy Warren. The Nielsen Scarborough Consumer Survey asks about the activities you like, your shopping, travel and entertainment preferences, and your media choices – which newspapers you read, what you listen to on the radio, and what programs you watch on TV or other devices. A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. Scarborough local, regional and national datasets are encoded with most popular segmentation schemes, including PRIZM, Personicx, Mosaic and more. Cities with the highest and lowest daily newspaper readership in the U.S. in 2012; Number of daily newspaper readers in India 2014-2017; ... Nielsen Scarborough, & Nielsen. Get to know the locals using our Local Market Insights Studies. average issue readership newspaper liftouts and inserted magazines 322 316 374 8.1% 8.0% 9.5% 180 169 4.5% 4.3% 99 107 124 2.5% 2.7% 3.2% 244 225 191 6.2% 5.7% 4.8% 6 nielsen national readership all dailies (weekly coverage) all metropolitans (weekly coverage) all regional dailies (incl. Among monthly newspaper readers, a slight majority (51%) read in print exclusively. The most recent newspaper industry trends confirm that newspapers have a large and loyal base of readers. According to their own introduction, they are a “ Each year, Nielsen Scarborough conducts extensive interviews with over 204,000 adults across the country, in markets large and small, to collect data on media usage habits, consumption patterns and … Weekend Newspaper Readership increases from a year ago as Australians seek out trusted sources. The report was based on Nielsen newspaper readership data. Newspapers Deliver Across the Ages – Nielsen Ever hear the phrase “print is dead”? All Rights Reserved. Scarborough found that newspaper website audience is growing and is compensating for some of the declines in print readership. Newspaper and Magazine Comparatives from Nielsen’s National Readership survey. Half of the ST's readers … About Nielsen Scarborough. Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. The Nielsen Scarborough Consumer Survey asks about the activities you like, your shopping, travel and entertainment preferences, and your media choices – which newspapers you read, what you listen to on the radio, and what programs you watch on TV or other devices. Learn how avid sports fans are at a local market level, as well as the demographics for major and minor league sports teams with Nielsen Scarborough’s comprehensive measurement. Each year, we survey over 200,000 individuals across the U.S.. Survey methodologies vary by local market with measurement tactics including phone interviews, survey booklets, television diaries and internet surveys. Industries served include print, digital, radio, broadcast TV, cable TV, out of home, agency and sports marketing. Since 1873 NCPA has supported North Carolina newspapers, readership and advertising. Newspaper readership distribution, by platform (print, web, mobile). There’s a myth that newspaper readers are greying. Dedicated newspaper audiences rely on print In Australia newspapers are following trends in the US Despite declining revenues and circulations, more than half of people who read a newspaper read it exclusively in print (US readership data from Nielsen Scarborough’s 2015 Newspaper Penetration Report) Each year, we survey over 200,000 individuals across the U.S.. Survey methodologies vary by local market with measurement tactics including phone interviews, survey booklets, television diaries and internet surveys. 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