Traditionell bittet der Gitarrenbauer seine Spezialisten aus dem Custom Shop jedes Jahr darum, die ansehnlichsten Kreationen auf der Messe vorzuführen. Custom Shop himself,… While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. Willkommen beim Fender Spezialist Musikhaus Hermann! The following will detail the procedure for ordering a custom made "one-off" from our Custom Shop: Custom Shop builders are completely dedicated to their art—part craftsman, part artist, part music fan and, more often than not, part mad scientist. Ab sofort ist LKG-Guitars Fender Showcase Dealer. Yes, es gibt wieder NEWS zu vermelden. We asked Fender Custom Shop co-founders Michael Stevens and John Page to talk us through it, but first let’s go back a few years. … Wir sind einer der wenigen exklusiven Fender Showcase-Dealer in Deutschland und beraten Sie gerne rund um "Ihre Fender Custom Gitarre". Sparkles, relic’d finishes, paisley, exotic tonewoods, and even diamonds, there was plenty of bling on parade. In the past a Fender “custom shop” guitar was a one off Master Built. Fender custom shop guitars in stock now – Click here to see them all! Privacy Policy. Sparkles, relic’d finishes, paisley, exotic tonewoods, and even diamonds, there was plenty of bling on parade. Next Post Fender Customshop 1952´er Heavy Relic Telecaster/Copper. “By around November of that year, I realised that I was going to have to go back to work somewhere, so I contacted Dan Smith and asked him if there were any openings. We do not take this partnership with you lightly. Nur haben Fender vielleicht fast schon ein bisschen den Vogel abgeschossen. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. SHOWCASE The Fender Custom Shop represents the pinnacle of guitar design and construction. John Page moved to southern Oregon in 2003, where he spent some time designing and building functional art furniture, before returning to the craft of guitar making in more recent years. Meanwhile, a Flying V I’d built won ‘Best of Show’ at the Dallas Guitar Show in 1986, and I got a call from Gibson about their Custom Shop, then run by Tim Shaw, an old friend. Michael Stevens continues to build guitars to custom-order in his workshop in Alpine, Texas, while also spending as much time on horseback out in the backcountry as he can possibly manage. In short, the Custom Shop not only turned the desired profit: it thrived. We are committed to meeting the needs of our customers offering an … Custom builds for Pete Townshend and David Gilmour were completed in the early days, and soon Yngwie Malmsteen, Elliot Easton, Caesar Rosas, Danny Gatton, Robert Cray, Waylon Jennings and a host of others joined the list. You are the only reason we exist and we are dedicated to bringing your dreams and the vision of your Custom Shop instrument into reality for you. Trust over 40 years of exemplary service. Only around 30 Custom Shop LJs were ever built, although two renditions were also subsequently manufactured in Japan, and Stevens continues to build his own LJs to custom-order to this day. Yeah, these all come from the “Fender Custom Shop”, but there are Team Built then there is Master Built. Discover the sound of Fender, the spirit of rock-n-roll since 1946. “I initially started working at Fender in 1978,” Page relates, “And spent close to nine years in Guitar R&D – three as a model maker and six as a guitar design engineer with Freddie Tavares [hired by Leo Fender in the early 50s and co-designer of the Stratocaster]. The Custom Shop pays homage the history of this axe giant, complete with tributes to Jimmy Page, Stevie Ray Vaughan and Eric Clapton, some imaginative mods and more relics than you’d find in a shipwreck.. Fender has just launched its 2019 Custom Shop Showcase in Sydney. Fender Custom Shop 1959 Jazzmaster "Chicago Special" Journeyman Relic Faded/Aged 3-Tone Sunburst (Serial #R94648) Description Our goal with our Custom Shop Jazzmasters was to make the absolute best sounding and playing JMs out there. I don’t think he ever saw it growing to the extent that we ultimately did. We always have a strong lineup of gorgeous instruments in … Guitar Village is proud to be one of only a handful of Fender Custom Shop Showcase Dealers in the UK. And that was just the beginning of the Custom Shop’s rock star associations. That was monumental to me!”, For his part, Stevens also looks back fondly at what he helped to achieve for what was then a relatively young and much smaller Fender operation. Bill saw it and I think he was a bit embarrassed by the working conditions that the board was seeing. Fender then selected one card for each model at random and offered the winning buyer an exclusive ownership opportunity. Hier finden Sie exklusive Stratocaster Einzelstücke, ausgewählte Master- und Team-Build Modelle sowie Highlights aus dem Fender Custom Shop. Most Fender American Showcase Guitars are eligible for free shipping. Please note: although Fender Mod Shop is open and gladly accepting orders year-round, our factory floor does close over the holidays. By Mike Duffy Each year at the NAMM Show in Anaheim, Calif., the master builders in the Fender Custom Shop showcase some of their finest work in the Prestige Collection , a group of guitars and basses that are truly design marvels. Here are our top highlights of the booth: NAMM 2020: Visiting the Fender Custom Shop booth at any trade show is always a treat – and this year’s NAMM Show proved no different. This guitar has been tested and is fully functional. Fender Customshop Showcase Dealer. He wanted us to be able to build anything that people wanted, and I think he saw us as being able to lift the overall quality image of Fender. Music event in Cairns, QLD, Australia by Fender on Thursday, November 7 2019 They furnished lots of parts, necks and bodies to choose from, refret, tweak… When I got out there for NAMM, Alice [Stevens’s late wife] went off to find a house and I went to work in a very cluttered R&D shop in Brea to start getting necks ready for the Eric Clapton model that was hopefully soon to happen.”. Interested. From our exclusive ’67 models to limited edition guitars, our professional staff will work directly with you to assist in selecting the best guitar for you. Use the Fender Dealer Finder. Fender Custom Shop: Turning musical dreams into realities. Loading... Unsubscribe from Zane Banks? Subscribe Subscribed Unsubscribe 1.1K. Most guitarists, and Fender fans in particular, know the basic history of the Custom Shop, which celebrates its 30th Anniversary this year. “Bill Schultz told me, ‘If we can only break even, I want the coolest Custom Shop on the planet!’ We did that, and put Fender back on the map.”. Zane Banks: Stunning Western Swing at Fender Custom Shop Showcase Zane Banks. Michael was used to tools that were mostly suited for smaller shops, like hand routers and such, while I was used to factory type tools, like pin routers. I agreed,” he relates. It seemed like inspiration really struck the builders in 2016, because this year’s show had some of the coolest, most forward thinking and excellent playing guitars we've seen in quite some tim Music event in Cairns, QLD, Australia by Buzz Music on Thursday, November 7 2019 Fortunately, it was already showing the potential to become bigger than anyone had anticipated. A decade after its inception it had grown into its own 30,000-square-foot premises filled with 60 employees – a roster that including notable Master Builders such as Fred Stuart, JW Black, John English, John Suhr, Stephen Stern, Gene Baker, Mark Kendrick, George Blanda and Alan Hamel, among others. Although we had discussed opening the Custom Shop many years prior, Bill had finally decided to make it happen. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. It’s a bustling, noisy and creatively volcanic place that re-earns its nickname—the Dream Factory—every day. More videos from Premier Guitar . I was hand-rasping the contours on a Strat body – I think it was an Yngwie prototype. £1,870.00 Music Man Sabre Honey Suckle. As one of only a handful worldwide Fender Custom Shop Showcase designated dealers, we offer a stunning selection of Fender Custom Shop models. Du musst angemeldet sein, … Now most of the Fender “custom shop” guitars are Team Built. Der Custom-Shop sowie die Indvidualisierung Ihrer Fender ist unsere Stärke, ob Stratocaster oder Telecaster... bei uns sind Sie bestens betreut. I had a head-band on, sweating like crazy because of the heat. Minyama Place Cnr Nicklin Way & Kensington Dr, Minyama, Queensland 4575. swap? The Custom Shop is home to Fender’s most skilled and talented builders. Finely crafted guitars and basses created by artists, for the artist The Custom Shop pays homage the history of this axe giant, complete with tributes to Jimmy Page, Stevie Ray Vaughan and Eric Clapton, some imaginative mods and more relics than you’d find in a shipwreck. In Store Has to be in the top five playing […] This was a showcase NAMM bass, and I've personally never seen another one like it. He held on until 1998, when he left his position as head of the Custom Shop to become Executive Director of the Fender Museum of Music and the Arts Foundation. “Page and I hit it off quickly, and I realised I needed his knowledge of Fender. At Winter NAMM 2020, Fender held its annual Custom Shop Winter Showcase, inviting buyers to place claim cards on the models they wish to purchase. At Max Guitar, we take pride in announcing that we've been a Fender Custom Shop Showcase dealer for a very long time. Wildwood Guitars is proud to showcase the largest collection of Fender Custom Shop guitars on the planet. clock. Locking 18:1 ratio tuners make it easy to restring and remain in perfect tune. What has … Read More . Discover the sound of Fender, the spirit of rock-n-roll since 1946. Every year at the NAMM Show, the Fender Custom Shop gets a chance to showcase all of the projects its group of master builders has finalized, and the 2014 event is no different. Initially, says Page, Schultz saw the venture as “a couple of … Stevens had begun his career in earnest in 1967, working with the late Larry Jameson at the famed Guitar Resurrection in San Francisco, California – a place where countless major Bay Area guitarists came for their repair and custom work. “Fast-forward to the 80s,” Stevens tells us, “And I’d built the famous double-neck for Christopher Cross, the Git-Steel for Junior Brown, my Classic design, the Paul Glasse Model electric mandolin, and the Roscoe Beck six-string bass – most notably used on the bass solo on Robben Ford’s Talk to Your Daughter. Guitar Showcase is an authorized dealer for many of today’s biggest brands including Fender, Gibson, Paul Reed Smith, Mesa/Boogie, Ibanez, Marshall, Taylor, Martin, and many more… visit us or contact us to ask about our massive selection of new, used and vintage instruments, and when in Silicon Valley, please stop by for a visit and see the Vintage Vault with hundreds of iconic Vintage and … Fender Custom Shop As one of only a handful worldwide Fender Custom Shop Showcase designated dealers, we offer a stunning selection of Fender Custom Shop models. £1,495.00 Gretsch G6129T Players Edition Jet FT with Bigsby, Red Sparkle. Fender Custom Shop 1960 Stratocaster "Chicago Special" Journeyman Relic Aged Sherwood Green (Serial #R107786) Description. For Fender players of the past 30 years, however, the term more likely denotes an effort to recreate the best of the company’s guitars of the 50s and 60s. Fender Custom Shop Figured Rosewood Stratocaster. The Fender Custom Shop is proud to include the Rocky Stratocaster in the Dream Factory Series, a collection of short documentaries that showcase the journey of custom-built guitars created at the Fender Custom Shop. Custom Shop builders are completely dedicated to their art—part craftsman, part artist, part music fan and, more often than not, part mad scientist. This 2001 Custom Shop Custom Classic Tele comes with "U"-shaped flamed maple neck with skunk stripe, beautiful 3-Tone Sunburst finish, white pickguard, and chrome hardware. Cancel Unsubscribe. I think they had given Michael the chance to ‘yay or nay’ me, and fortunately we got along great, thus the partnership began.”, Stevens recalls that, as a mover and shaker in the vintage-guitar world of the time, he hadn’t paid much attention to CBS-owned Fender and therefore didn’t know who John Page was. Fender literally wrote the book on electric basses, laying the foundation for musical innovation and evolution. Casino Guitars is bringing you a summary of all the guitars available for the Fender Custom Shop limited Fall release. Fender® Custom Shop Find a showcase dealer From our first day of production in 1987, the entire Custom Shop team has remained fully committed to exceeding the expectations of our loyal customers. “Dan told me they had met Michael – through Roscoe Beck, as I recall – and that he was going to be hired to start the shop, and I could work with him if I wanted. “While he was gone, I worked with the Corona Factory Manager to get the construction going on our new shop, an 800-square-foot area walled off from the main factory floor. But I took the Fender job.”. To understand how he did so, however, it’s worth briefly considering the backgrounds of the individual members of the two-man team he called upon. Initially, says Page, Schultz saw the venture as “a couple of guys in the back 40 whittling away at some cool guitars. Fender Custom Shop Fender Custom Care From their first day of production in 1987, the entire Custom Shop team has remained fully committed to exceeding the expectations of our loyal customers. Fender needed us to build some guitars, and our ‘real’ shop was yet to be built at the Corona factory. or make an offer? Features and specifications subject to change without notice. £3,970.00 Lakewood M 14 Custom with Gigbag. Having begun as Fender’s ‘best of the best,’ the Custom Shop has continued to live up to that reputation, while fulfilling the needs of a far larger number of customers than Stevens and Page likely could ever have imagined at the start of it all back in 1987. Fender Custom Shop Showcase Dealer In addition to being on of Wisconsin's largest Fender Guitar Dealers Cream City Music is an Authorized Fender Custom Shop Showcase Dealer. When he returned about a month or so later, we ended up working in his garage shop for a couple of months. Thursday, October 31, 2019 at 7:00 PM – 10:00 PM UTC+10. The Tortoise Telecaster. You are the only reason they exist and they're dedicated to bringing your dreams and the vision of your Custom Shop … Loading... Unsubscribe from Fender? Returning to the guitar fold in 1978, Stevens opened his own workshop in Austin, where he repaired – and eventually built – guitars for another wave of major artists. It seems Fender wanted to show off some Custom Shop product quickly, as in the upcoming ’87 Winter NAMM show that was just two months away, so before the official premises was even established in California, the Texan got down to it: “In December of ’86 I went to work in Austin getting Eric Johnson two American Standards ready for NAMM, since he was already a customer of mine. Fender Custom Shop guitars are hand-built by the legendary company's ace builders. From Artist Series guitars that capture the vibe of our favorite rock stars to Artisan Series axes that highlight the beauty of rare, exotic woods to thunder-summoning Custom Shop basses to Masterbuilt marvels, we’ve got it all. Fender literally wrote the book on electric basses, laying the foundation for musical innovation and evolution. Whether you get a Custom Shop Stratocaster, a Custom Shop Telecaster or one of the excellent Custom Shop Jazz Bass guitars, Fender always delivers to the quality expectations people have for their products. But this fame meant that Fender wasn’t the only one aware of Stevens’ abilities. after their Dealer Showcase Event in the deserts of Palm Springs. It even bore the ‘Stevens’ name on the front of the headstock, with the Fender Custom Shop logo on the back. Show Map. But his offering for the 2014 NAMM Show is one of the most unique instruments to ever come from his hands. One summer’s day Bill Schultz came through with some of the members of the Board of Directors. By the middle of that decade, Page was tiring of it too. “I’m particularly proud just to have gotten it jump started and headed with pride in the right direction,” he tells us. I wrote the purchase order that week… perfect timing!”. The Fender Custom Shop - 2010 Showcase | Fender Fender. He said, ‘Page, you need to get some air conditioning in here, you’re drenched!’ Boom, instantly approved! Initially, he said he didn’t care if we made any money, he’d be happy if that broke even.” Soon, however – about six months into the operation, Page recalls – the image of the ‘jewel’ turned to dollar signs, and Fender insisted the Custom Shop become a profitable operation. Unlike Michael Stevens, John Page had already had the bulk of his guitar-making experience at Fender by the time the Custom Shop was a glimmer in Schultz’s eye. Not eligible for returns or exchanges. Trust over 40 years of exemplary service. LPD Pedals Unveils the New Eighty7 Deluxe. Invite. “It was in early 1986, after that NAMM show, that Dan [Smith] called about using me as a consultant, and again about licensing my design, and then about the Custom Shop concept – and finally about all three at once. Watch the company's video demo: For more information: Fender. NAMM 2020: Visiting the Fender Custom Shop booth at any trade show is always a treat – and this year’s NAMM Show proved no different. Learn more about Fender electric basses. But how did the climate at a newly reformed company foster this effort, and how did the venture really come together? From our first day of production in 1987, the entire Custom Shop team has remained fully committed to exceeding the expectations of our loyal customers. Over the next few years, Stevens counted Stevie Ray and Jimmie Vaughan, Otis Rush, Albert King, Eric Johnson, Lonnie Mack, Hubert Sumlin, Junior Brown and a whole slew of guitar legends among his clientele. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. But such rapid growth had already sent Stevens back to his beloved Texas where he created an independent one-man custom shop of his own in 1990. The Boutique Guitar Showcase is a curated collection of "Unique, World Class Guitars" Please Note: These guitars are part of the Boutique Guitar Showcase Tour. The Custom Shop is home to Fender’s most skilled and talented builders. Dass dabei aber durchaus auch der Showcase eine Rolle spielt zu zeigen, wie weit man es in Sachen Extravaganz treiben kann – legitim. Mar 11, 2020 - Fender Custom Shop Electric Guitars for playing all music genres. I think we complemented each other’s knowledge and skills, so each of us learned from the other.”, Page adds: “I remember a cool story: We didn’t have any air conditioning or heating in that shop, because that stuff was pretty expensive, so it got axed from my budget request. We understand that you expect the very best from us and it is our goal to craft the highest quality musical instruments and provide the world's most comprehensive customer support. Learn more about Fender electric basses. layby? Meanwhile, in late ’88 and early ’89 the Custom Shop also generated Fender’s first American set-neck solidbody guitar, the Stevens-designed LJ (named in honour of Michael’s friend from Guitar Resurrection, the late Larry Jameson). Shop Fender and more at the original home of tone - Make'n Music. For over three decades, the growing team of Master Builders and Team Builders have been perfecting the art of guitar-making, … Recent Articles by PRESS RELEASE. Leave a Comment Antworten abbrechen. Terms of Use | Get the best price on Fender American Showcase Guitars at Guitar Center. The Fender Custom Shop Yuriy Shishkov Music Repeater Telecaster Debuting at the Fender Showcase at the 2016 NAMM Show is a one-of-a-kind guitar from Master Builder Yuriy Shishkov called the Music Repeater Telecaster. To do this, he needed a Custom Shop, and he tasked FMIC Vice President Dan Smith with setting it up. Although instruments may not be ordered directly from the Fender® Custom Shop, we have established a network of Authorized Fender Custom Shop Showcase Dealers who will give you personalized service on product pricing, options and availability information for Custom Shop instruments. Shop Fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. Shop Fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. “I was told I could have an assistant of my choice, but would I speak to a few guys they thought would be good? It's where the most skilled luthiers in the world create truly unique instruments that meet the rigorous standards of refined players. So, I was at NAMM [in 1985] with Shadow because I was using their piezo saddles on my basses, and Robben was very tight with Dan Smith from Fender, so Roscoe brought him by the Shadow booth to meet me and see another bass I had there.” By this time, Stevens’ work had also been featured in several articles in prominent Japanese guitar magazines – where the push toward what we now call the ‘boutique’ guitar market seemed to be championed most vociferously – and he had also carved out a reputation as one of the most respected repair men in the vintage community. It’s a bustling, noisy and creatively volcanic place that re-earns its nickname—the Dream Factory—every day. I think those were the days that it finally occurred to me that we were indeed writing a new chapter in Fender’s history. Post navigation . Dressed up in an exclusive finish with matching painted headstock, this Strat features a compound profile neck, American Showcase single coils and advanced wiring. Exceeding the expectations of our loyal customers. In the midst of saving Fender Musical Instruments Corporation (FMIC) from ruin and recapturing the strengths of this once-mighty guitar brand, Bill Schultz also decided to establish a ‘best-of-the-best’ department, where top-level luthiers would craft the finest renditions of both traditional Fender models and adventurous new designs, to suit the needs of name artists and special-order clients alike. “I guess around 1989,” says Page, “it really hit me that we had the opportunity to create this new piece of Fender history. Wir sind einer der wenigen exklusiven Fender Showcase-Dealer in Deutschland und beraten Sie gerne rund um "Ihre Fender Custom Gitarre". Juni 16, 2014 News 0 Comment. Wildwood Guitars is proud to showcase the largest collection of Fender Custom Shop guitars on the planet. Want to view all the Fender Dealers? The Fender Custom Shop Showcase features a … Read More . Orders placed now will begin building January 11, 2021. Once FMIC had its feet on the ground, though, Schultz wanted to remind the guitar world how good a Fender could be. With the implosion of Fender Musical Instruments looking imminent at the end of CBS’s reign, existing CEO Bull Schultz and a group of investors – including Dan Smith from the CBS-era management team – swooped in 1984 to purchase the rights to the Fender name and designs. 1964 Fender Custom Shop Namm 2016 Aust. Copyright © 2020 Fender Musical Instruments Corporation. Over his many years with the Fender Custom Shop, Master Builder Dennis Galuzka has made countless guitars. I had left Fender at the end of January of 1986 to spend the year in the studio working on my music, but I did some design consulting for Fender as well. For some time we have been recommending our customers visit Third Coast for all … See the Fender Custom Shop's most daring creations, straight from the 2018 NAMM Show floor. Often the term ‘custom guitar’ implies something special-order, made with unusual features and non-standard specs. But it was Stevens’s wild custom orders and original designs that really gained the attention of the wider guitar world. Fender Custom Shop 62 Precision bass in Gold Sparkle with Crackle finish crafted by Master Builder Greg Fessler. That’s also about the same time that my mentor, Freddie Tavares, came by to visit and told me that the shop reminded him of when he first started working for Leo Fender in the 1950s. May 2, 2017 - We are very excited to offer this one-off Masterbuilt guitar from the Fender Custom Shop display at the 2017 Winter NAMM show. Fender has just launched its 2019 Custom Shop Showcase in Sydney. Cancel Unsubscribe. Showcase #68 Limited Edition Stratocaster Faded 3 Tone Sunburst Want to trade? Wrote the purchase order that week… perfect timing! ”, and I hit it off quickly, our. Showcase-Dealer in Deutschland und beraten Sie gerne rund um `` Ihre Fender Custom Gitarre '' card for model. Head-Band on, sweating like crazy because of the most skilled luthiers in the deserts of Palm Springs discussed the... ’ d finishes, paisley, exotic tonewoods, and care at the original home of Tone - make n! Be Built at the Corona factory bei uns sind Sie bestens betreut unsere Stärke, Stratocaster. Most of the Fender Custom Shop Electric guitars for playing all Music genres,.! Electric guitars for playing all Music genres, Fender and non-standard specs on a first come first! 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