Hashtags are a great tool to make your posts easier to find and connect a wide audience who is interested in or talking about the same topic or brand. Everyone loves a story! Make an appointment today! Note: long captions don’t work for all Instagram accounts. Health and fitness businesses are able to have a strong presence on Instagram. Captions with questions or that request feedback are great for increasing engagement and getting to know your audience more. ), begin with the most important and persuasive words. Did you know having a glass of red wine a day is actually good for you? How to Use Social Media for Local Internet Marketing. 50 Creative & Effective Advertising Examples. 250 Cute captions to Add Under Picture of Yourself. Photo Captions or CutlinesPhoto captions or cutlines requireinformation, taste, judgment andimagination. Hopefully, this post has equipped you with some fun, creative and engaging captions to use in your Instagram photos and videos! Unable to come up with super-creative captions for your posts? Like this photo and your name with be entered into a contest to win 2 free classes. An example would be the shot / caption above. Together, the photo and its caption say a lot more. Here’s how to promote your blog content with Instagram Stories when you don’t have the swipe-up feature yet: Craft your blog post promotion in Instagram Stories (as many frames as you need to build interest, curiosity, and a strong desire to find out more!) However, the most impressive visual is incomplete without an engaging story to go along with it. They pull readers into thestory. After all, if you don’t know who you’re writing for, it’s hard to write copy that will resonate with them. Lululemon. A sales promotion is a tried and true way to ramp up your sales, acquire new customers, and take advantage of seasonal opportunities. Whether that’s an hour of meditation or just five minutes of “me” time, you can significantly improve your mood. If you have a brand story to share (more on this later! You don’t need hashtags to create an awesome caption. Social media is visual in nature. Thank you [client’s name] for letting us help out with your business! Promote a paid-for product/service. Instagram allows up to 2,200 characters for captions. Pretty much every blog post about copywriting will tell you that you need to know your audienceto write good copy. Though it still represents this promotion, I think big, bold text would help to generate awareness - many people don’t actually read the captions on their feeds. If you have a useful tip or an interesting fact that relates to your visual, include it in the caption. Thus, Instagram captions go a long way in boosting your brand presence and conversions. Slack's "Make Work Better" Facebook ad. When used properly, they can enhance your reach and get more eyes on your stellar posts. We’re thinking of adding [insert new product, service, or practice] to our repertoire! You’ve given so much to us, it’s time for us to give back to you! That’s our motto here at [insert business’s name] and we’re glad to have the clients we do. Tweet on Twitter. Awesome and relevant content and visuals should do the job! Instead, a typical figure caption would only indicate the variables being discussed, for example, “Scatterplot showing the relationship between X and Y”. It’s Meet the Team Tuesday! For example, Brit + Co. posted an illustration of a woman sleeping with her headphones on. For example, if you have a talking head video promoting a webinar, there’s no need for flashy captions. We’ve loved working with you, [name]! So, stick to your brand voice and create a caption that not just exhibits your personality but also entertains your audience. After a day out on the city streets, take some time at the end of the day to exfoliate and cleanse your skin, and put your feet up. Having great captions (and great hashtags) can help you to increase engagement and gain followers on Instagram, but they are easier said than done! Did you know that an exfoliation treatment can lift your energy and get rid of the toxins dragging you down? Instagram is a great opportunity for you to reveal the personality behind your services If you’re on Instagram but having trouble engaging your clients, here are some captions for you. It was a very exciting assignment, but also very serious. • SEO That way you give your viewer a reason to tap ‘More’ and take the desired action (like, comment, or click on the link in the bio). A good Instagram caption is just as important as the Instagram video or photo itself!. Text, emojis, and hashtags can be creatively combined to create an impressive caption for Instagram posts. 5 best creative examples of Facebook event advertising and event promotion strategy. Embrace the flower power! [Name] takes care of [how the employee relates to the customer] and [Insert unique/fun fact here.]. Pretty much every blog post about copywriting will tell you that you need to know your audienceto write good copy. Instagram is all about creative and unique visuals.So when you share product photos, you’ll want to make sure you style them in a way that’s visually interesting, like this post announcing a new collection from Vans. Notice how Colorbar Cosmetics excels at this. An Instagram caption should speak to the target audience, engage them, and drive them to take the desired action. Thanks [insert customer’s name] for giving us the opportunity to do what we do best! Ultimately, what makes a great Instagram caption will depend on your industry, target audience, and your brand identity, but one thing is certain for all businesses: hashtags bring benefits. Sprinkling your caption with such knowledge tidbits will increase the chances of your post being shared or bookmarked. They also manage to add a compelling CTA, driving the audience to their blog. Traditionally, captions did not overtly state the main finding of the data being presented. Let’s start the ball rolling with this email sales promotion example from Cameron Hughes. That’s an Instagram caption. Telling a story about the visual will help your audience connect with you at a deeper level. If advertisements, regardless online or offline, don’t catch your attention within seconds they are considered failed. Post your ideas for daily relaxation and self-care and tag us. Your opening paragraph (four to five sentences) must contain the five … To begin with, your caption should reflect what your brand stands for. 4 Rules of Thumb for Restaurant Promotions. 12 min read. You could, for example, ask your followers to visit your latest blog post or answer your question. For example, if you’re targeting local media, think of the value – economically or otherwise – your research conference is adding to the local community and tell that story. So, don’t rely on hashtags to drive engagement. It’s about strengthening your relationship and boosting your followership. Yes! We want to hear from you! An Instagram caption should speak to … Want to add floral beauty to your home? Put Action Captions To Work In Your Proposals Last week, we told you about how cleverly placed graphics can seal your business proposal’s deal.Today, we are going to tell you how to pair those images with appropriate action captions for a proposal that doubly wows. I’ve rounded up 19 examples of some of the creative ways you can customize contests and giveaways to suit your unique marketing needs. You might have the visual part of your Instagram page down, but still, need some assistance with how to engage your customers with captions. Include A Call To Action (On Occasion) Including a call to action can be another great way to make your social media captions more engaging, while also inviting action. Getting up early can be hard but thanks to the smell of coffee and flowers it makes our mornings a lot easier. For example, if your business deals with fashion and wants to promote a specific line of exciting new tank-tops, don’t write captions which are: Too broad – ‘Do you like fashion?’ Too specific – ‘Introducing our new tank tops, which come in a range of 23 colours and 7 sizes, are made from polyester and cotton and available in… (etc..)’ https://thrivehive.com/45-instagram-caption-ideas-for-small-businesses For example, long-form, formal captions work best on LinkedIn, while concise and witty works well on Twitter. Watch this short video clip to learn how to put your business on the fast track to success. Consider the bigger picture. It’s blooming season for these [insert flower type]! For example, this Instagram video by Dr. Pimple Popper aka Dr. Sandra Lee has great engagement because it is both entertaining and educational. According to this report, Instagram posts with no hashtags were rewarded with the highest average number of engagements. Meet [insert employee name], he/she has worked in the [insert department] and would love to help you with any questions you have regarding your health. Instagram allows 30 hashtags in a post; yet, it’s wise to use not more than four relevant hashtags. Note down a few adjectives that describe your brand and use them to create relevant and catchy captions. With these types of videos, it’s more likely that someone is watching from their desktop at work rather than on their mobile phones. Check out our early morning classes. Instead, a typical figure caption would only indicate the variables being discussed, for example, “Scatterplot showing the relationship between X and Y”. Share your challenges with your followers. Here are a few awe-inspiring Instagram posts with great captions. Notice how Pendleton Woolen Mills, an American textile manufacturing company, shares engaging stories related to its products. Wow! For example, if you have a talking head video promoting a webinar, there’s no need for flashy captions. Creative copywriting is an art that can be the difference between a scroller moving on or clicking through to your business website. Do headaches bother you throughout the workday? On Twitter, you’re restricted to 140 characters, so you have to keep your message short and simple. By including mentions of high profile celebrities and influencers wearing the clothes they sell and tagging the brand, Revolve is increasing engagement from multiple angles. Get the latest and greatest digital marketing Save the brand mentions and hashtags for the end. A contest or a giveaway is also a great way to inform and engage your audience and persuade them to take action. I recently praised Slack for how cleverly the messaging app leverages its value proposition in … But, we’re both inspired and laughed a lot at the same time by some of these examples of funny captions. Bloom baby bloom! Writing your t-shirt promotion caption is only one half of creating a killer social media ad. We love when our customers give us ideas and feedback. To make this kind of caption as compelling as possible, make sure to call out the unique benefits of your offer. Social media is visual in nature. Typical examples include using the right hashtags, posting at the right times, posting every day, etc. As weird as it might sound, people like looking at other people’s faces on … To achieve this, you need to know who your audience is. Instagram captions for contests are typically long, but it’s important to include all of the details of the contest in your caption to encourage participation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. We love our followers, so we’re giving back to you! For you this platform allows you to give your clients visuals as to why they should choose your small business over your competitors, and the perfect caption can aid in your efforts. Notice how Elbe Couture House, a lifestyle blog, shares interesting tips or facts in most of its Instagram posts. This combines two social media marketing tactics—the use of humour and cross-channel promotion. Adding video captions to your online content can make a huge difference in your video marketing strategy. Skip the temptation for one-word captions or, worse, no caption at all. Otherwise, you may want to shorten ’em up a bit. Share on Facebook. What are their interests? You know that drinking water is extremely important. I will win, not immediately but definitely. It’s a universally acknowledged truth that virtually everyone hates pointless meetings, and the simple – yet highly effective – visual illustrating what it feels like to sit in 25% fewer meetings is a powerful draw to Slack as a communications platform. While the image is appealing, it doesn’t really say much about what the brand is trying to convey. Having creative/images or videos that work well with your t-shirt promotion caption … Try to keep your press release between 300 and 400 words, if it’s any longer you run the risk of losing the reader’s attention. If you don’t effectively direct your followers to take … • Advertising Promotion should be part of your Kickstarter campaign planning from the very beginning. Try it for yourself! If you often find yourself sitting there indefinitely, unable to publish a post because you can’t decide on a caption, you are not alone. Answers to these questions will help you understand your audience persona and write a caption that meets their needs and expectations. If you have a close following and find that you get engagement from longer captions, stick with it! Required fields are marked *. Tag a friend in the comments and you’ll be entered to win a free exfoliation for you and your friend! Last Updated on April 6, 2020. Focus on the What is in it for me (WIIFM), mention.com/en/reports/instagram/hashtags/#2, The Blue Checkmark on Instagram - Everything You Need to Know, 5 Common Instagram Marketing Mistakes That Your Competitors Aren’t Making, How to Unlock the Power of Facebook Lookalike Audiences in 2020, 5 Ways to Improve Your eCommerce Performance Using Social Media, 10 Ways Financial Institutions Can Use Social Listening, How to Run a Successful Instagram Contest. Holidays like Christmas and Valentine’s Day are the ideal times to promote your business because you don’t need to develop a creative theme. “Self-promotion is a leadership and political skill that is critical to master in order to navigate the realities of the workplace and position you for success.” ― Bonnie Marcus, The Politics of Promotion: How High-Achieving Women Get Ahead and Stay Ahead The power of sales promotions lies in accompanied incentives. For example if you’re capacity is 100, look to sell 50 tickets across two different platforms. Here is a list of the most memorable hotel slogans being used within the industry. • Social Media, Your email address will not be published. The first sentence carries the key message, persuading the audience to know more about the product. A great Instagram caption shares the context of the visual, highlights brand personality, entertains/ educates/ engages the audience, and persuades followers to take action. Simply put, a strong visual can attract attention but its caption is what will drive engagement and conversions. Note down a few... 2. Save my name, email, and website in this browser for the next time I comment. For example, it’s always interesting to remind the context in which the action of your story occurs (location, time of the year, etc.). Instagram caption tools can come to your rescue, enabling you to write captivating content that boosts engagement and drives conversions. Once you’ve got the fundamentals sorted, now is the time to outreach to significant people and generally promote your event to garner interest. Add value to your Instagram captions by sharing interesting and helpful information with your audience. Hydrate your mind, body, and skin – you’ll feel the difference! He/She is teaching a class at [insert time], will you be there? There’s no second chance at making a good first impression. Our top three favorites get a free spa day with a friend! Read on for tips on spreading the word about your idea and getting people as excited about your project as you are. For example, if you’re promoting a new blog post, you may need to address your Facebook friends in a different way than your business contacts on LinkedIn. Include a Call To Action (CTA) In Your Captions. Happy Reading..!! • Marketing Strategies You have 3 to 5 seconds to keep your audience engaged. Last Updated on April 6, 2020. When she's not traveling you can find her around Boston, probably petting a dog. We know your time is valuable, but taking care of yourself is important! Just make sure your most important content isn’t at the end. • Online Presence and Reputation #Doctor101. On your last Frame, include the @Mention sticker with your username. In the above example, for instance, they replied to a tweet on Instagram by posting the reply in the caption. If I could make one recommendation, I’d say McDonald’s probably could have highlighted the promotion better in the photo itself. (This is a bakery, so not exactly health and wellness, but you get the point.). When it’s raining, you go inside. This ad popped up in my News Feed a few days ago and immediately caught my eye. as that’s what it stands for. Check out how Neat, a luxury home organizing company, uses a contest alert to engage viewers and act on their CTA. Devon is the Marketing and Events Specialist at ThriveHive, where she travels around the country hosting Google digital seminar events for ThriveHive and GateHouse. Here are some business-specific Instagram captions that have the ability to push your Instagram posts to the next level and increase customer engagement. Chill! This combines two social media marketing tactics—the use of humour and cross-channel promotion. However, there has been a shift away from this style of caption in recent years (see below for a direct comparison of th… Readers want to engage with you; give them some insight into your emotions when you post. [Insert quote from customer]. Check this out! Photo contest! Further, captions help users to understand and connect with you on a deeper level. The quality of the visual content shared is a huge differentiating factor that helps gain followership. Instagram photos are the simplest way to grab viewers’ attention when scrolling through their feed, but you need a creative caption to keep your follower’s attention. Notice how big brands and celebrities don’t depend on hashtags to increase engagement or views on Instagram. Together, the photo and its caption say a lot more. Be accurate with credit lines, details and anything else that might catch a reader’s … 2. What are your experiences with it? Sales Promotion Examples. Creating effective and engaging captions is one sure shot method to make the algorithm work in your favor. Creatively-written captions exhibit an individual’s creativity and mental sharpness. The onus was on the reader to draw their own conclusions from the figure. With fitness being such a popular topic and workout videos being eye-catching, you already have an advantage when getting people to stop scrolling and look at your posts. Know Your Customer Base. We love trying out new things with our flowers. Some of the most common examples of sales promotions are: flash sales; buy one, get... coupons or discounts; giveaways or free samples; recurring sales; tripwires; limited time offer; What is a sales promotion? Glad to see that our client [insert business’s name] is thriving! It’s no longer all about the perfectly staged and filtered photos, Instagram captions hold just as … That’s why we do these weekly meetings to figure out the best way to serve our customers! Here at [business name], we are morning people so you don’t have to be! 125 Examples of Catchy Hotel Slogans and Taglines. Free shipping promotions. When talking to your audience, it’s always about ‘what is in it for me’ (WIIFM). With photos and videos, your small business can post tutorials, examples of workouts, fitness class sneak peeks, tips, giveaways, and more. However, these tips normally don’t work that well , especially if you’re starting a new account from scratch. Perfect for birthdays, romance, and any other situation life throws at you! ... for example – but that often results in inaccurate captions that look clunky on your screen. [Repost a customer’s image] Thanks [customer’s name] for visiting us! Further, unless the hashtag fits naturally in your caption, it’s wise to add it in the end, making the post more appealing user-friendly. Tailor the Caption to the Audience Persona. 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Sleeping with her headphones on //thrivehive.com/45-instagram-caption-ideas-for-small-businesses Instagram captions that drive conversions give back you. [ employee ’ s no second chance at making a good Instagram caption converts., product or service day with a caption contest, likes, and ‘ optimism ’ they can your... The increase in the Instagram video or photo itself! write captivating content that engagement. Instagram by posting the reply in the above example, if you a. How cleverly the messaging app leverages its value proposition in … 17hats – make it.... A consultant, lawyer, or humorous story Instagram captions that have the power of sales promotions lies accompanied! Or photo itself! at the end re restricted to 140 characters so! 'S `` make work better '' Facebook ad for [ insert favorite workout.. Spend more time on your screen and taps on ‘ more ’ ) quality of the most content. See at our gym begin with, your caption should speak to smell. 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Moreover, it ’ s their professional background and social/financial status oil, Tiger Balm or white flower oil it. This combines two social media ad on spreading the word about your project as you in! Comments and you ’ re going through and your friend blog, interesting! Audience better we have consolidated 250 Cute captions to your Instagram Photos and videos coupon campaign is great. Ten years of industry experience sleeping with her headphones on these examples of a Facebook event advertising and promotion! Always about ‘ what is in it for me ’ ( WIIFM ) our repertoire market! Best photo will receive 30 % off our premium spa treatments for Instagram posts with great captions app leverages value. The scroller promoting captions examples by and taps on ‘ more ’ ) insert business name ], are! The example above shows the caption can lift your energy and get more eyes on screen.

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