CASE STUDY: FORD PINTO The case over here is that of Pinto a car launched by Ford motor company. On June 9, 1978, Ford Motor Company agreed to recall 1.5 million Ford Pinto and 30,000 Mercury Bobcat sedan and hatchback models for fuel tank design defects which made the vehicles susceptible to fire in the of a moderate-speed rear end collision. Ford Motor Company is currently a Fortune 500 global company with 164,000 In the summer of 1967, Ford Motor Company began the development of a new car that would place it in the small-car market (Mark Dowie, 1977, p. 1). This paper is based on the case of Ford Pinto, offering a summary of the case study. Case. Ford knows the Pinto is a firetrap, yet it has paid out millions to settle damage suits out of court, and it is prepared to spend millions more lobbying against safety standards. Between 1971 and 1978 plaintiffs brought about 50 lawsuits against Ford in connection with Pinto rear end collisions. The fact that an automobile manufacturer was willing to allow a product onto the streets that had the potential to maim or kill someone is astounding. Utilitarianism, business ethics and the Ford Pinto case present a dilemma, as the theory appears to be one of moral strength and a good guideline for ethical business choice. If you continue browsing the site, you agree to the use of cookies on this website. In 1978 Ford ordered a recall of nearly 2 million vehicles. View Pinto-Case-Study-Solution.pdf from COMPUTERS 112SB at JNTU College of Engineering, Hyderabad. Did the Ford engineers involved in designing and testing the Pinto… PDF The Ford Pinto Case: A Study in Applied Ethics, Business, and Society (Suny Series Case Studies in Applied Ethics, Technology and Society) Popular Collection Created Date 1/6/2017 9:00:26 PM In 2001, William Ford, Jr., the great-grandson of Henry Ford, was named CEO. Case Summary. Case Analysis "Ford pinto" 1. This automobile was named the Ford Pinto and would grow to become its biggest-selling subcompact vehicle (Mark Dowie, 1977, p. 2). To summarize, Ford's design of the Pinto's fuel tank was defective, causing fires if the Pinto was involved in even minor rear-end collisions. Harvard Business School Case Study 9-383-129 Grimshaw v. Ford Motor Company, 1981 The Pinto, a subcompact car made by Ford Motor Company, became infamous in the 1970s for bursting into flames if its gas tank was ruptured in a collision. Academia.edu is a platform for academics to share research papers. The car's name derives from the Pinto horse.Initially offered as a two-door sedan, Ford offered "Runabout" hatchback and wagon models the following year, competing in the U.S market with … RELEVANT FACTS Question: 1 29/07/13 MVBE 2 3. Case Study from: Business Ethics Workshop http://cases.ethicsworkshop.org/ Drafting a flawless Ford Pinto case study can be hardly fun and exciting, and we do get it if you do not want to go through the arduous process all by yourself. More specifically, it was Ford's decision to use the cost/benefit analysis detailed in section 11 to make production decisions that translated into lost lives. Section 2 uses the internal documents The limitations of the NHTSA safety tests did contribute to the situation of Ford … This paper recounts the Ford Pinto case, describes various ethical decision criteria, details the classroom experiment, then reports the results of the study. as in the Ford-Pinto case several decades ago (Gioia 1992). The Best Ford Pinto Case Study Solutions For Straight A’s Your Perfect Shortcut To Academic Success. In relations to Ford Pinto, the case study shows that is was about an accident which took place involving a Ford Pinto and a Chevrolet Van which hit the Ford Pinto from behind. Title: Case Study - Ford Motor Comopany - Six Sigma initiatives streamline operations Author: Penske Logistics Did the limitations of the NHTSA safety tests contribute to this situation? @inproceedings{Lee1998TheFP, title={The Ford Pinto Case and the Development of Auto Safety Regulations, 1893-1978}, author={M. Lee}, year={1998} } M. Lee Published 1998 Engineering In an influential 1977 article in Mother Jones magazine, journalist Mak Dowie accused Ford … The Ford Pinto is a subcompact car produced by the Ford Motor Company for the model years 1971–1980. manufactured from 1971 to 1976. Ford Pinto Case John Fraughton Jr. Taylor Gray Brenda Greenwell Christopher Macintyre Leanne Marks University of Phoenix MGT 216 March 17, 2010 Table of Contents Introduction 3 Recommended Solutions and Supporting Information to the Ford Pinto Case 3 Traffic Safety and Accident Data 4 Ethical Opinion 5 Influences from External Social Pressures 5 Case Examined with the Period Eye 6 … 1978: Ford Pinto Recall 45 Table 3.2 Ford Cost-Benefit Analysis for Fuel Leakage Benefits Costs Savings/Sales 180 burn deaths 11 million cars 180 serious burn injuries 1.5 million light trucks 2,100 burned vehicles Unit Cost $200,000 per death $11 per car $67,000 per injury $11 per truck $700 per vehicle TOTAL: $49.5 million $137 million the ford pinto case In 1971, the Ford Motor Company rolled out the Pinto to compete with economical subcompact imports such as cars made by T oyota and Volksw agen. So what is … In 2006, William Ford, Jr. stepped down as CEO and named Alan Mulally as the current CEO of Ford Motor Company. Driving a 1973 Ford Pinto to their church volleyball practice in Goshen, Indiana, they were struck from behind by a Chevrolet van. As a thorough study, this book The car's name derives from the Pinto horse.Initially offered as a two-door sedan, Ford offered "Runabout" hatchback and wagon models the following year, competing in the U.S market with … What are the limitations of current financial reporting? Managing Product Safety: The Ford Pinto." The main controversy surrounding the Ford Pinto case was The Ford Motor Company's choices made during development to compromise safety for efficiency and profit maximization. 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