_____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Lou Paskalis: I think it’s a fundamental human truth that we are generally more receptive to people we have a relationship with. Which of the following statements about the geographic selectivity offered by newspapers is true? Consumers are generally receptive to advertising in magazines because: Definition the ads are relevant to them and can be of value in making a purchase decision. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. Which of the following is a primary advantage of magazines? The positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand. F. ... generally, creative people are not open to research or info that could help them understand the clients target market better ... Radio often provides advertisers with a very receptive environment for their advertising … The red background behind the lock extends to the very edge of the ad page. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. Flighting creates cost efficiency by using advertising only during purchasing periods. When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Most consumers dislike magazine ads because they are intrusive and difficult to ignore. Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of a product's performance capabilities? Besides, this study To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. C. Magazines are consumers' primary source of information for many products and services. Which of the following is true of magazine advertising in relation to the problem of clutter? In a previous article, I suggested that advertising should be viewed as an ongoing investment.That’s because it can continue to introduce you to … That's because it still works and it provides a strong foundation for your brand. Most advertisers refuse to use two-sided messages because they: are concerned over the negative effects of acknowledging a weakness in their brand. More companies buy advertising _____ than in any other medium. Print advertising offers a high recall value. This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? In this scenario, Fly High Airlines was using: When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol, what type of advertising approach is being used? Marketers typically select spokespeople whose traits will maximize their message influence. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. Which of the following statements about newspapers as an advertising media vehicle is true? Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. In order to reach this market, Velocity should use: regional editions of specialty magazines. Straight-sell message executions are commonly used with _____ advertising appeals. One analysis of major brands of fast-moving consumer goods found an average uplift in sales of 11.6% from using magazine advertising, and on average market share rose by 7%. _____ calculates the cost per thousand based on the target audience rather than the overall audience. Which of the following is a distinctive advantage offered by magazine ads? Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. The target market is highly concentrated and has already been shown to have high awareness and interest in the product. Consumers are naturally drawn to the unusual graphics and pictures often used in magazines. Which of the following statements best explains the reason that consumers are more receptive … He explains how his company differs from other chain stores and gives advice on buying fashion clothing and accessories. This ad uses ______ to attraction attention and convey a key selling point: According to McCann-Erickson's concept of emotional bonding, the strongest relationship that develops between a brand and a consumer is based on: feelings or emotional attachments to the brand. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. High market share and good market potential. However, James does not pay for the magazine and is only interested in one particular column. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. Velocity Inc. makes shoes for athletes. The goal of the promotional strategy should be to: The weekly Nielsen report shows that 20 million of the 97 million television households in the U.S. watched American Idol last week even though only half of the households were actually watching television during this time period. Attributes that form the basis of these appeals vary from one product or service category to another. Scheduled maintenance: Saturday, December 12 from 3–4 PM PST. The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. Which of the following statements is true of informational advertising appeals? Which of the following statements is true of the use of slice-of-life executions? Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. Many creative people follow proven formulas when creating ads because they are safe. Advertisers should select a celebrity spokesperson who will attract attention and enhance the sales message, yet not overshadow the company's brand. Unlike other alkaline batteries & traditional rechargeable batteries, Rayovac Renewal alkaline battery is reusable 25 times or more. New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April 1985 by the Coca-Cola Company.It was renamed Coke II in 1992, and was discontinued in July 2002.. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years. These ads are an example of the use of what type of execution? Raiment is using _____ to attract readers' attention. In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. adults and even most tablet users are keen to read news or advertisements in magazines rather than on tablets because consumers find it hard to chan ge or switch their habits. Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? If comfort and fine food is important to you when you travel, then you should think of ANA next time you are booking a flight to Asia. This is an example of a(n) _____ publication. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Which of the following is true of consumer magazines? An ad for Snorestop Extinguisher, a nose spray for eliminating snoring has the headline, "Wife shoots husband and rests in peace." The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. Which of the following statements explains why marketers use emotional appeals? In a television ad, actress and noted animal lover Betty White praised a flea and tick treatment called Frontline for the way it protects both her dogs and cats. See Page 1. It is primarily used by supermarkets and departmental stores. They are useful for reaching general consumers of services. More companies buy advertising _____ than in any other medium. The publication must have 70 percent or more paid circulation. Marketers should draw definite conclusions in their advertising messages when: For which of the following product ads would a marketer find a physically attractive model to be most effective? _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. Which of the following statements about network advertising is true? In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. Which of the following statements supports the reason why a marketer might want to emphasize creativity in the development of an advertising campaign? If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. All Nippon Airways (ANA) is the largest airline in the Far East. Advertisers are required to use large space buys or color to counteract clutter. Pluto Inc. prepares two magazine ads with slight regional variations. 399) … The concept of _____ is based on the assumption that one exposure to an ad may not be enough to convey a desired message. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. CL Inc. runs a series of product ads in a popular magazine. This ad was based on the Rayovac Renewal alkaline batteries: For which of the following products would image advertising be most appropriate? Advertising at the cinema was most appealing for 26% of respondents, followed by print magazines for 24% and linear TV for 24%. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? In the third group are digital commercial sources. 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