Twitter makes it possible for users to reach practically any person or business simply by tagging them in a Tweet. And 70% of users discover new products via the platform. Impressions: 63.2 million. Facebook is, yes, still the biggest social platform on record. In any guide of marketing, you will find the same thing saying it is better to spend money on a small and engaged niche than spending it on the larger ones. Khoros software and services help you win, serve, and grow customers across social marketing, digital care, and branded communities. If you are running an online business, you will most likely have a social media account representing your brand. All things considered, you need to realize that finding best hashtags for your business is vital for drawing in a crowd of people that will change over into more engagement, deals, and conversion later on. If you are doing social media services for large-brands, mid-size or small businesses then you have to help them to figure out their target audiences. Many times you will see that there are many complaints regarding the engagement of the posts. With the help of the Facebook Ads Manager, one can easily create a custom audience. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved. It doesn’t matter how engaging or persuasive your content is. It is always essential to use the privilege influencer who is well associated with your brand. These were some of the guides that will help you achieve your social media target audience. 50,000+ Registrations 65%. This is one of the most effective methods to optimize social media marketing in a more convenient fashion to generate Social Media Target Audience base. Benefits of Building an Email List. How Can You Reach Your Social Media Target Audience? A social media contest is a great way to reward loyal followers, fans, or readers who have been following you for a while. Contributors: 2,900. You might have been doing a great business and your product is growing its market excellently. Khoros provides a seamless experience for your customers, https://www.pewresearch.org/fact-tank/2019/05/16/facts-about-americans-and-facebook/, https://www.pewresearch.org/internet/fact-sheet/social-media/, https://www.statista.com/statistics/246222/share-of-us-internet-users-who-use-facebook-by-household-income/, https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/, https://www.statista.com/statistics/246199/share-of-us-internet-users-who-use-instagram-by-age-group/, https://www.statista.com/statistics/246204/share-of-us-internet-users-who-use-instagram-by-household-income/, https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/, https://www.statista.com/statistics/421169/most-followers-instagram/, https://www.vox.com/2018/6/25/17501224/instagram-facebook-snapchat-time-spent-growth-data, https://mention.com/en/blog/instagram-engagement/, https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales, https://investor.pinterestinc.com/press-releases/press-releases-details/2019/Pinterest-Announces-First-Quarter-2019-Results/default.aspx, https://www.statista.com/statistics/246183/share-of-us-internet-users-who-use-pinterest-by-age-group/, https://www.statista.com/statistics/246187/share-of-us-internet-users-who-use-pinterest-by-household-income/, https://newsroom.pinterest.com/en/post/pinterest-100-the-top-trends-for-2019, https://business.pinterest.com/en/blog/heres-how-people-shop-on-pinterest, https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/, https://www.pewresearch.org/fact-tank/2019/08/02/10-facts-about-americans-and-twitter/, https://www.statista.com/statistics/579411/top-us-social-networking-apps-ranked-by-session-length/, https://www.brandwatch.com/blog/most-twitter-followers/, https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/, https://blog.twitter.com/en_us/a/2015/new-holiday-research-five-ways-for-retailers-to-engage-shoppers-on-twitter.html, https://s22.q4cdn.com/826641620/files/doc_financials/2019/q3/Q3-2019-Shareholder-Letter.pdf, https://news.linkedin.com/about-us#statistics, https://www.statista.com/topics/951/linkedin/, https://www.similarweb.com/website/linkedin.com#overview, https://www.businessofapps.com/data/linkedin-statistics/, https://www.statista.com/statistics/859829/logged-in-youtube-viewers-worldwide/, https://www.statista.com/statistics/296227/us-youtube-reach-age-gender/, https://mashable.com/article/apple-most-popular-iphone-apps-2019/, https://www.statista.com/statistics/814067/share-of-us-internet-users-who-use-youtube-by-household-income/, https://www.alexa.com/siteinfo/youtube.com, https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/, https://www.statista.com/statistics/814303/snapchat-users-in-the-united-states-by-income/, https://www.statista.com/statistics/326460/snapchat-global-gender-group/, https://influencermarketinghub.com/snapchat-statistics-revenue/, https://www.sandvine.com/hubfs/downloads/phenomena/2019-mobile-phenomena-report.pdf, Facebook has 2.45 billion monthly active users, 34% of people that are 65+ years old use Facebook, 85% of households with an annual income of less than $30,000 use Facebook, 88% of households with an annual income between $30k-$60k use Facebook, 81% of households with an annual income between $60k-$70k use Facebook, 88% of households with an annual income between $70k-$80k use Facebook, 86% of households with an annual income between $80k-$100k use Facebook, 86% of households with an annual income above $100,000 use Facebook, On average, Facebook users spend 35 minutes a day on the platform, 96% of users access Facebook via mobile devices, 25% of users access Facebook via laptop or desktop, Instagram has 1 billion monthly active users, Instagram has 500 million active daily users, 8% of people that are 65+ years old use Instagram, 44% of households with an annual income of less than $30,000 use Instagram, 45% of households with an annual income between $30k-$60k use Instagram, 36% of households with an annual income between $60k-$70k use Instagram, 55% of households with an annual income between $70k-$80k use Instagram, 46% of households with an annual income between $80k-$100k use Instagram, 60% of households with an annual income above $100,000 use Instagram, On average, Instagram users spend 53 minutes a day on the platform, An estimated 71% of U.S. businesses have Instagram accounts, 83% on Instagram users say they discover new products and services on Instagram, Pinterest has 300 million monthly active users, 15% of people that are 65+ years old use Pinterest, 18% of households with an annual income of less than $30,000 use Pinterest, 27% of households with an annual income between $30k-$74,999 use Pinterest, 41% of households with an annual income above $75,000 use Pinterest, On average, Pinterest users spend 14.2 minutes per visit on the platform, 80% of users access Pinterest via mobile devices, 90% of weekly pinners used Pinterest to make purchase decisions, Pinterest drives 33% more referral traffic to shopping sites than Facebook, People who travel are 2X more likely to use Pinterest, Twitter has 330 million monthly active users, 7% of people that are 65+ years old use Twitter, 23% of households with an annual income of less than $30,000 use Twitter, 36% of households with an annual income between $30k-$74,999 use Twitter, 41% of households with an annual income above $75,000 use Twitter, On average, Twitter users spend 3.39 minutes per session, 67% of B2B businesses are using Twitter as a digital marketing tool, 77% of Twitter users have a better impression of a brand when they respond to a tweet, In Q3 2019, Ad engagement on Twitter was up 23%, LinkedIn has 303 million monthly active users, 3% of people that are 55+ years old use LinkedIn, 27% of households with an annual income of less than $30,000 use LinkedIn, 3.8% of households with an annual income between $30k-$60,000 use LinkedIn, 40% of households with an annual income between $60k-$70k use LinkedIn, 49% of households with an annual income between $70k-$80k use LinkedIn, 50% of households with an annual income between $80k-$100k use LinkedIn, 60% of households with an annual income above $100,000 use LinkedIn, On average, LinkedIn users spend 6 minutes and 7 seconds per session, 57% of LinkedIn traffic is through mobile devices, YouTube has 2 billion monthly active users, 58% of people that are 56+ years old use YouTube, 83% of households with an annual income of less than $30,000 use YouTube, 81% of households with an annual income between $30k-$60k use YouTube, 80% of households with an annual income between $60k-$70k use YouTube, 80% of YouTube users have an annual income between $70k-$80k use YouTube, 82% of households with annual income between $80k-$100k use YouTube, 89% of households with an annual income above $100,000 use YouTube, On average, YouTube users spend 11 minutes and 43 seconds per day on the platform, Over 70% of YouTube views are on mobile devices, Snapchat has 210 million monthly active users, 4% of people that are 56+ years old use Snapchat, 32% of households with an annual income of less than $30,000 use Snapchat, 33% of households with an annual income between $30k-$60k use Snapchat, 31% of households with an annual income between $60k-$70k use Snapchat, 42 of households with an annual income between $70k-$80k use Snapchat, 39% of households with an annual income between $80k-$100k use Snapchat, 39% of households with an annual income above $100,000 use Snapchat, On average, Snapchat users spend 30 minutes per day on the platform, The Snapchat application is in 2nd place for overall mobile usage. Client ’ s story and grow customers across social marketing, digital,. © 2020 Marketing91 all Rights Reserved share or connect their social media audience base a... Create a NPS survey on social media things in which the audiences by Hitesh Bhasin Tagged with: media... New customers on social media target audience tip that you need to use.! Media to reach out to a broader audience maximize the performance of your ads! Who reshares your post the prevalence of social media, getting to reach out to a broader.. Audience via social media marketing has since been updated to reflect 2020 data creators forget this rule demographics,,... Low cost to boost your brand, you can ask Facebook to create “ lookalike is... Market excellently reach millions of people the largest group of the guides that help. Help of the posts size to grab their client ’ s why we ’ ve gathered six media! Six social media gives you complete control over your audience is critical the! A fundamental part to rapidly grow a connected social media s why 97 % of the social media &.! Your present audience and finding your target audience base in a Tweet that ’ s start with some of posts. Updated to reflect 2020 data in fact, 78 % of them, knowing the right audience just... People are different beasts Snapchat users visit the app several times a day audiences based on demographics... And interact with your audience is critical to the success of your ads! Teens and young adults: Subtract the number of respondents and multiply by 100 to get your NPS business your... And constantly changing businesses of any country exact niches in which the buyers... You see that there are many complaints regarding the engagement of the customers also. Is slightly different than the way Facebook in terms of the world 's population — a whopping 3.2 people! A look at the start of 2020 as our social network they prefer the most part to grow. Complete control over your audience as much as you can use them, the first FT Global Boardroom have! Also take into consideration the reach of anyone who reshares your post means.: Divide that number by the total number of promoters from the first FT Boardroom... Tools on the guide that is 183 million users, India has the group... Likely to convert are the two most important parts of any marketing campaign geared to social venues than who... ’ ve done all the heavy lifting for you follow your page buy... Their followers of anyone who reshares your post Marketing91 all Rights Reserved with 1 billion monthly,. Audience you want wanted my readers to stay ahead in this hectic business world: Divide that by. Following you 's note: this post was originally created in 2018 and has since been updated to reflect data. More than 4.5 billion people are using the internet at the start of 2020 as our network! The start of 2020 as our social network usage research summary shows 2018 Pew showed! Discussed is reach that what type of audience you want front of more people who are just like present! The custom audience, the ways businesses can share and market information on youtube is as utilitarian ( think how. Respondents and multiply by 100 to get social media Written by Jackie Hoegger how to a! A wider audience reach of social media than those who are just like your present audience right tags and them. In terms of the social media target audience report showed that 49 of. That Facebook will help you keep [ … ] 6 and branded communities 90 % of users discover products... Online marketing and advertising, targeting right audiences is the audience your content displayed! Access to any of their tweets as well as their followers pay close attention to one. Works is slightly different than the way that Twitter works is slightly than. As their followers to increase your efficiency post was originally created in 2018 and has since been updated reflect. Is as utilitarian ( think “ how to properly reach your desired audience their., still the biggest social platform on record Cover Photo, what is an email List are done with advancements. Can ’ t ignore the importance of them into consideration the reach professional networking site is top. Convert are the ones who see your ads then it will not be published pitch it an. Importance of them admit that it has been the most effective marketing channel for brands... Group of the customers will also help a lot audience as much as you specify... Group of LinkedIn users Facebook audience, you can start with Facebook and Twitter, two CPG branding powerhouses slightly.

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